Octa's vertical in-app series opens a new chapter in fintech promotions

Octa broker releases an in-app vertical mini-series to promote its trading platform, OctaTrader. Across four AI-generated episodes, each up to one minute long, Octa's videos comically reflect on the necessity of leaving outdated trading solutions behind while embracing the benefits of new technology.

Vertical series: a content trend that is here to stay

With the dominance of mobile-first platforms like TikTok and Instagram, the rise of vertical shows was inevitable. Originating in China, the so-called 'TV for the new generation' has rapidly grown from a regional fad to a global phenomenon, its market value predicted to reach $14 billion by 2027. The continuous increase in smartphone usage, with mobile devices accounting for more than 60% of internet traffic worldwide according to 2025 data, contributes to this trend. 

Octa's promo campaign

Despite the vertical format being ideally suited for marketing promotions among mobile-first audiences, the fintech industry has yet to fully embrace vertical mini-series in marketing campaigns. Octa timely jumps on the trend, presenting a four-episode series of AI-generated episodes called 'Out of time'. 

For this campaign, Octa chose the in-app format as the most client-oriented and one of the least widespread in the industry. Octa's clients can access the videos directly within the app, highlighting the broker's solution as an all-in-one trading ecosystem.

The 'Out of time' series adopts a retro aesthetic to playfully highlight the inevitable technological shift in all areas of human activity, which, however, hasn't been as prominent in trading. 

In retail trading, technology has advanced significantly in recent years, driven by the emergence of AI-based engines and the overall simplification of the user experience. With its trading platform, OctaTrader, Octa offers an AI-driven, cross-device solution that facilitates a seamless, result-driven experience.

According to Octa, the 'Out of time' series has demonstrated overperforming results since its launch, drawing traders' attention towards the broker's platform.

Octa's alternative to the traditional trading solutions 

Octa is a licensed financial broker founded in 2011 and operating worldwide. Its proprietary trading platform, OctaTrader, is positioned as an all-in-one modern solution that extensively uses the latest technology to facilitate a more informed and less stressful trading experience.

Octa aims to make trading more data-driven, transparent, and accessible, and OctaTrader plays a crucial role in achieving this goal. The broker positions its platform as the core of its comprehensive trading ecosystem. OctaTrader is a reliable and customisable environment that unites trading, analytics, insights, and learning to empower traders in reaching their goals. It focuses on relieving cognitive and psychological load by providing a seamless, expert-supported and AI-powered trading experience. From deposits to relevant and timely expert insights, from efficient order execution to swift withdrawals—Octa's ecosystem, with OctaTrader at its core, simplifies trading at every stage of the process.

Conclusion

Many traders continue using the platforms that came into prominence almost two decades ago, missing out on the advantages of more recent technology. Octa offers a solution to this problem, offering traders the opportunity to switch to its fast, sleek, and multifaceted platform, which empowers traders and accelerates the trading process.

Disclaimer: This article does not contain or constitute investment advice or recommendations and does not consider your investment objectives, financial situation, or needs. Any actions taken based on this content are at your sole discretion and risk—Octa does not accept any liability for any resulting losses or consequences.

Octa is an international broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services used by clients from 180 countries who have opened more than 61 million trading accounts. To help its clients reach their investment goals, Octa offers free educational webinars, articles, and analytical tools. The company is involved in a comprehensive network of charitable and humanitarian initiatives, including improving educational infrastructure and funding short-notice relief projects to support local communities.

Since its foundation, Octa has won more than 100 awards, including the 'Most Reliable Broker Global 2024' award from Global Forex Awards and the 'Best Mobile Trading Platform 2024' award from Global Brand Magazine.