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johncena140799
How do ad networks handle dating ad campaigns
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Sep 19 at 12:24
I’ve always been curious about how big ad networks actually manage a dating advertising campaign when it runs at scale. It sounds straightforward on the surface—set up some ads, target a few demographics, and let it roll. But the more I dug into it, the more I realized it’s way more layered than that.When I first started experimenting with dating ads, I figured it was just like running any other niche campaign. You set your targeting, drop in your creatives, and wait for the clicks. But dating is a tricky vertical. The audience is sensitive, the platforms have strict rules, a...
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