Generally, it's a dog eat dog world. WWYD? Not What Would Jesus Do, but What Would You Do in their place? Same thing. Keep price as high as you can as long as you can to profit as much as you can. It's a funny old world. 😁
Go go go Chikot that 20 % barrier will soon be history!!!
Surround yourself with people whose eyes light up when they see you and who have no agenda for your reform.