DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

RTTNews | 570 days ago
Stocktwits
DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

(RTTNews) - DISH Media (DISH) announced Tuesday a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive and Dynamic Addressable, are now available on SLING.

With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results.

Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.

Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.

BrightLine said they have partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available.

Tags: DISH
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FCC Fines Dish Network $150K In First-ever Space Debris Penalty

FCC Fines Dish Network $150K In First-ever Space Debris Penalty

In a first, the Federal Communications Commission or FCC has issued a penalty related to space debris to Dish Network Corp. for failure to properly deorbit its EchoStar-7 satellite. The FCC said its Enforcement Bureau has reached a breakthrough settlement of its investigation into DISH, which admitted its liability for failing to properly dispose of the EchoStar-7 broadcast communications...
RTTNews | 641 days ago
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DISH Network (DISH) and T-Mobile (TMUS) on Tuesday signed an amendment to the 2020 Master Network Services Agreement (MNSA) that provides customers of DISH's retail wireless brands, including Boost Mobile, access to T-Mobile's nationwide 5G network.
RTTNews | 1109 days ago
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TSX Up Marginally After Posting New Record High

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The Canadian market is up marginally a little past noon on Friday with investors largely making cautious moves on weak private sector activity report, and amid uncertainty about Trump administration's tariff moves.
RTTNews | 14h 10min ago
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