DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

RTTNews | 606 dagar sedan
Stocktwits
DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

(RTTNews) - DISH Media (DISH) announced Tuesday a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive and Dynamic Addressable, are now available on SLING.

With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results.

Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.

Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.

BrightLine said they have partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available.

Taggar: DISH
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FCC Fines Dish Network $150K In First-ever Space Debris Penalty

FCC Fines Dish Network $150K In First-ever Space Debris Penalty

In a first, the Federal Communications Commission or FCC has issued a penalty related to space debris to Dish Network Corp. for failure to properly deorbit its EchoStar-7 satellite. The FCC said its Enforcement Bureau has reached a breakthrough settlement of its investigation into DISH, which admitted its liability for failing to properly dispose of the EchoStar-7 broadcast communications...
RTTNews | 677 dagar sedan
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DISH Network Corp. (DISH) and EchoStar Corp. (SATS) announced Tuesday they have entered into a definitive agreement for DISH to combine with EchoStar in an all-stock merger at a fixed exchange ratio.
RTTNews | 732 dagar sedan
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RTTNews | 1145 dagar sedan
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RTTNews | 1 dag sedan
Major European Markets Close On Mixed Note

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RTTNews | 1 dag sedan
Positive Start Seen For Canadian Stocks

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RTTNews | 1 dag sedan
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