I have been trading with them for four months, and it has been a great experience overall. Other brokers will want to ruin you, but these guys want you to succeed. They are the nicest people I have come across in the industry. But that aside, their business model is geared towards your success: They need you to do well for them to do well, and viceversa. That is in full contrast with the prevailing model in the industry, where brokers live out of your trading losses. No unsolicited calls from 'sales traders' here!
Getting into the specifics:
* Innovative platform: one account, infinite MT4 usernames. Very easy to set up and manage.
* Excellent and efficient cash management
* Transparent and reasonable costs: spreads are tight (but variable) and commissions are fixed/low.
* Decent choice of markets, particularly since they introduced equity indices and commodities. Core offering, no exotic markets.
* Extremely responsive and knowledgeable customer service.
* Proprietary analytics that will help you become a better trader - lots of videos/tutorials, although deeper documentation needed.
* Fully regulated (broker/asset manager) by the FCA.
* Best traders get allocated capital on a monthly basis
* All styles of trading accepted. Both discretionary and automated traders welcome.